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Thursday, April 19, 2018

OBQ 1129: Re-purposing the club

Nope, this is no Men's club being repurposed! Its a club in a commercial sense which has millions of member in USA, lately its parent company is repurposing some of its premises to fulfill change in its overall business strategy.

Identify the logo of the company which is tribute to its founder.


Tuesday, April 17, 2018

OBQ 1128: Hostile henchman

He is feared and loathed by some but respected by everyone for his relentless deal making skills. Some see him even as henchman of the US president, here is just a group of brands that have seen his impact.

Who is he?


Sunday, April 15, 2018

OBQ 1127: Creative, Controversial and Costly

These are three very different ad for very different kind of products from different times, the all have one more thing in common apart from being creative, controversial and costly.

Tell me that one more thing/event/platform that connects all these highly engaging advertisement campaigns.


Friday, April 13, 2018

OBQ 1126: Dragon of the walled Garden.

Many say the Chinese government policies to shutout competition has greatly benefited this Chinese behemoth, though lately is coming out of its walled garden and trying to gain global influence my making some big investments world over.

Connect these images to a Chinese company which is now more of a conglomerate.


Wednesday, April 11, 2018

OBQ 1125: The big green.

In India agriculture is associated with drudgery and debt however this company from USA has found the sweetspot in the green business and has managed to stay in pink of its health throughout its history of 175+ years.

identify the company from its logo.


Monday, April 9, 2018

OBQ 1124: White goods for all

Its rare that a village becomes identity of a product and that product goes on to become the identity of a company. Though this company derives less than half of its revenue from this product its identity is strongly linked to it.

Identify the company that has its presence in each Indian household and not restricted to kitchen any more.


Saturday, April 7, 2018

OBQ 1123: The publication czars.

They are quintessentially the 21st century publication czars, which means that they get a lot published but dont own a single printing press or any editorial staff and yes they also dont compete with traditional publication houses like Penguin or Random House.

Yet they enable everyone to exercise their "freedom of expression".

Who are they and what did they start?


Thursday, April 5, 2018

OBQ 1122: Losing the score?

Started at the height of dotcom boom, this company did well by measuring the web traffic of the biggest companies during the clicks arms race, however in last few years it has struggled to please stock exchanges and investors and might lose its right to score!

Identify the company from its logo.


Tuesday, April 3, 2018

OBQ 1121: Disruptor on a shoestring.

Well before it was cool to do so this man disrupted so many ideas of running a business, like giving stock options to employee, to hiring private jets, he is also credited with coming up with psychological price points ending with 9s (like 19.99) and for being the first to bring mass production practices in Europe.

No doubt then that he started on a shoe string but ended up creating a brand that will soon celebrate 125 years of its existence.

Who is he?

Answer: He is Tomas Bata, the founder of eponymous shoe company. 

Sunday, April 1, 2018

OBQ 1120: The late bloomers

While most Indian business houses took big advantage of opening of Indian economy in 90s, this conglomerate with presence from commodities to IT and entertainment to energy was bit stuck in the past.

In last decade or so they have seen a bit of a late bloom which they would hope is not too late.

Connect these images to a business family/group.

Answer: RP Sanjeev Goenka group

Friday, March 30, 2018

OBQ 1119: Deep roots, long branches.

For an institution that started under trees this company has done rather well, from surviving through the trade restrictions of colonial days to survive boom and bust of post colonial periods and now going international with its activities.

Connect these images to an institution that has seen it all.

Answer: Bombay Stock Exchange

Wednesday, March 28, 2018

OBQ 1118: Wings of Fire.

Here is a company that has a small feather as its logo but its ambition are outrageously ambitious, to borrow the term from our belated President this company aims to put "Wings of fire" within reach of a common man.

Identify the company.

Answer: Blue origins the space exploration company started by Jeff Bezoes

Monday, March 26, 2018

OBQ 1117: Turbulence in the air.

When you are in aviation business the margin of error is too thin, and this company has seem to get its calculation wrong quite literally and is facing some major turbulence financial and from a brand equity purposes.

Connect these images with a company.

Answer: Pratt&Whitney


Saturday, March 24, 2018

OBQ 1116: String of pearls.

They might not count in the numero uno business houses of India but they are surely taking big strides to be one.
As the world economy did somersaults in last few decades this company made some great moves to carve out a global empire in an important industry. By way of joint ventures and acquisitions it has now created a crown jewel by stringing all the pearls.

Identify the logo of the business group/ flagship company of the group.

Answer: Bharat Forge or the Kalyani group


Thursday, March 22, 2018

OBQ 1115: Gift of a business mind.

The dawn of Internet era might have meant doomsday for this brand, but it seems to have defied yet another disruption and made its way successfully in 21st century.

Founded by a gifted business mind this privately owned company created and industry by its own and along the way changed the way we celebrate life.

Connect to a brand/company.

Answer: Hallmark Cards, which was started by Joyce Hall and owns he brand Crayola. They also claim to have invented gift wraps.